Apollo Travel Strengthens their Digital Position with Omniarch

Apollo Travel, one of the largest travel organizers in the Nordic region, has initiated a partnership with Omniarch. The initial focus is to conduct Omniarch's popular Digital Assessment, and Hans Edlund, Partner and CSO at Omniarch, will also assume the role of interim Head of E-commerce at Apollo.

Apollo Travel
Apollo Travel

The collaboration with Apollo Travel is a testament to the growing interest in Omniarch and the agency’s services ranging from providing interim resources to conducting assessments.

“Omniarch, along with sister companies within the Root Digital Group, continues to strengthen its position in the consultancy landscape, and in Apollo Travel, we have a case that was very suitable for our Digital Assessment, an analysis that brings clarity on where there is potential to strengthen customer relationships and increase sales,” says Pelle Pettersson, co-founder and CEO of Omniarch AB, as well as vice president of Root Digital Group.

The assignment entrusted to Omniarch commenced in Q4, 2023, with Hans Edlund taking on the role of interim Head of E-commerce at Apollo Travel. Concurrently, a Digital Assessment was conducted to shed light on Apollo Travel’s business from a customer perspective.

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