Till innehållet
Menu

Assignments and roles at Nordic brands

We specialize in partnering with brands, seamlessly integrating as senior consultants and insourced e-commerce departments. Our deep expertise and proven track record ensure exceptional results in both project-based and long-term engagements.

34 cases

Assignment in focus

Mekster (UXI)

Omniarch joined as a strategic partner in connection with the launch of Mekster’s new frontend. The focus was on introducing a more insight-driven way of working without technical barriers.

Role
User Behaviour & Experience Lead.
Focus
Implementation of FullStory, analysis of the customer journey and identification of issues, team training and ongoing support, visualization and accessibility of insights.

Analytics, UX and conversion

Interim and insourced roles

Assignments where Omniarch held a role inside the client organisation — head of e-commerce, digital marketing manager, tech lead — rather than a project.

  • Apollo Travel

    Role
    Interim Head of E-commerce, Online Sales Manager, Strategic Advisor, Project Manager, and specialist roles within analysis, SEO, and CRO.
    Focus
    E-commerce organization, processes, data-driven analysis and optimization, platform migration, technical development, strategic management.

    Interim and insourced roles

  • Tanrevel®

    Role
    E-commerce Manager, D2C Sales Lead.
    Focus
    E-commerce Strategy, KPI Framework, SEO, Sales.

    Interim and insourced roles

  • TOBE Outerwear

    Role
    E-commerce Manager, Tech Lead, CRM Manager, Business Analyst.
    Focus
    Sales, strategy, procurement, inventory management, marketing, e-commerce platform, CMS, return management, data management, customer engagement, OpenAI, PIM.

    Interim and insourced roles

  • MQ Marqet

    Role
    E-commerce Manager, Web Editor, Digital Marketing Manager, CRM Manager, Email Marketing Manager, Digital Visual Merchandiser, Product Owner, Digital AD, Analytical Manager, Marketplace Manager.
    Focus
    E-commerce, UX, digital analytics, digital marketing, CRM, merchandising, reporting.

    Interim and insourced roles

  • Nordiska Kompaniet

    Role
    Responsible for E-commerce.
    Focus
    E-commerce, UX, Marketplace, Digital marketing.

    Interim and insourced roles

  • Cervera

    Role
    E-commerce/Digital Developer, Digital Marketing Manager.
    Focus
    E-commerce, UX, digital marketing, requirements specification, project management.

    Interim and insourced roles

  • SmartaSaker

    Role
    Digital Business Developer/E-commerce Manager.
    Focus
    E-commerce, requirements specification, online marketing.

    Interim and insourced roles

  • The Tea Centre of Stockholm

    Role
    Operationally and strategically responsible for e-commerce.
    Focus
    E-commerce. CRO. Requirements Gathering. Digital Marketing.

    Interim and insourced roles

  • Petites Mains Creative Fashion

    Role
    E-commerce/Digital Lead.
    Focus
    E-commerce, digital marketing, business development, website development.

    Interim and insourced roles

  • Mini Rodini

    Role
    Acting E-commerce Manager.
    Focus
    Strategy, goals, KPI framework, removing conversion barriers (CRO), scaling up performance marketing, active leadership as team lead for the e-commerce department and in collaboration with the marketing department, logistics, and customer service, introduction and procurement of CRM.

    Interim and insourced roles

  • Dedicated

    Role
    E-commerce Lead. Digital Lead.
    Focus
    E-commerce, UX, digital marketing, brand, marketing automation, customer service.

    Interim and insourced roles

  • Life

    Role
    Interim E-commerce Manager SE.
    Focus
    E-commerce, Digital Online Marketing.

    Interim and insourced roles

  • Röhnisch

    Role
    E-commerce manager.
    Focus
    E-com, UX, Digital Analys, Digital Marketing, CRM, Merchandising.

    Interim and insourced roles

Analytics, UX and conversion

Assignments that start from behavioural data: the customer journey measured, the friction found and the buying experience rebuilt on that evidence.

  • Mekster (UXI)

    Role
    User Behaviour & Experience Lead.
    Focus
    Implementation of FullStory, analysis of the customer journey and identification of issues, team training and ongoing support, visualization and accessibility of insights.

    Analytics, UX and conversion

  • Hemköp (Analytics)

    Role
    Digital Analyst.
    Focus
    Management and maintenance of the analytics stack, creation of member-level analyses, test design and impact evaluation, analytical work in projects related to digital marketing follow-up, and development of control tools for campaign pricing, among others.

    Analytics, UX and conversion

  • Newbody Family

    Role
    User Behavior and Experience Lead, Analyst, Strategic Advisor.
    Focus
    Mobile optimization and user experience (UX), tracking and measurement, data integration and analysis, lead generation and campaign optimization, organizational development and data-driven culture, project management and requirements specification.

    Analytics, UX and conversion

  • Hemköp

    Role
    Agile Product Owner, User Experience Designer, Web/E-commerce Analyst, Web Editor.
    Focus
    The project aimed to transform Hemköp’s mobile app experience into an experience that better aligned with customer expectations, providing an app experience distinct from the regular website. This involved migrating web views to ReactNative. The goal was to enhance user experience through a new interface, promoting more efficient online shopping. This was achieved through simplified navigation and clearer paths to information based on customer feedback.

    Analytics, UX and conversion

  • Office Depot

    Role
    E-commerce strategist, CRO specialist.
    Focus
    E-commerce strategy, conversion optimization, and digital marketing.

    Analytics, UX and conversion

  • Understatement Underwear

    Role
    E-commerce strategist, CRO specialist.
    Focus
    Examination of digital customer journey.

    Analytics, UX and conversion

  • Newport

    Role
    Advisors, analysts, project managers, and quality assurance.
    Focus
    E-commerce, reporting, analysis, UX, digital marketing, traffic optimization, internationalization.

    Analytics, UX and conversion

Strategy and business development

Assignments where the question was what the company should do, not how. Advisory work, prioritisation, KPI frameworks and procurement.

  • Skistar & EQPE

    Role
    Project Manager, Sales Manager.
    Focus
    Digital Assessment, Business Development, Platform Evaluation, Project Management, Requirements Specification, Sales Responsibility, KPI Framework, Profitability Calculations, Digital Marketing, SEO, Returns.

    Strategy and business development

  • Holdit

    Role
    Business Developer and Strategic Advisor.
    Focus
    Business development, retailer strategy, project management, e-commerce, traffic acquisition (SEO, affiliate, etc.).

    Strategy and business development

  • Sandqvist

    Role
    Business Development, E-commerce Manager, Marketplace Lead.
    Focus
    Digital Assessment, E-commerce growth, Procurement and implementation of CRM and MA, Procurement of performance marketing agency, KPI framework, Marketplace Assessment.

    Strategy and business development

  • Keesing

    Role
    Business development, e-commerce manager, strategic advisor, UX designer.
    Focus
    E-commerce growth, procurement of performance marketing agency, KPI framework, way of working, SEO, business development, strategic advisory.

    Strategy and business development

  • Casall Sport

    Role
    Digital strategist, responsible for business development.
    Focus
    E-commerce, requirements specification, traffic acquisition.

    Strategy and business development

Growth and marketing

Assignments about bringing customers in and keeping them: traffic, agency governance, marketplaces and campaign economics.

  • Ellos

    Role
    Marketplace Merchandiser, Marketing Planner.
    Focus
    Marketplace Zalando.

    Growth and marketing

  • BabyWorld

    Role
    Advisor, Project Lead.
    Focus
    Project management, agency and client support, KPI structure, Paid Social, budgeting, organization, CRM.

    Growth and marketing

  • StudioNord

    Role
    E-commerce manager. Advisor. Analyst.
    Focus
    Traffic development (procurement of a new agency and specification of requirements), website optimization, sales/profitability.

    Growth and marketing

  • Hudoteket

    Role
    Marketing/Digital Manager.
    Focus
    Digital marketing, E-commerce.

    Growth and marketing

  • MEDS

    Role
    Digital Growth Engine.
    Focus
    Marketing strategy, procurement support (agencies), SEM, and real-time data.

    Growth and marketing

Platform and technology

Assignments where the systems were the question: platform migration, ERP integration, data migration and launch — from pre-study to operations.

  • Skistarshop

    Role
    Project Lead, E-commerce Consultant.
    Focus
    Pre-study, requirements specification, negotiation, project management, implementation of composable platform, system integration, launch.

    Platform and technology

  • Cellbes

    Role
    Growth Manager, Retention Manager, Digital Content Coordinator, Project Lead, Quality Assurance Lead, Analytics Lead, Marketplace Lead.
    Focus
    Migration to a new e-commerce platform, E-commerce organization, Marketing automation, CRM, Development of new channels including marketplace, Content optimization, Procurement of DAM, KPI framework and data validation.

    Platform and technology

  • Happy Homes

    Role
    Provider of preliminary study followed by e-commerce manager focusing on building a new e-commerce platform.
    Focus
    E-commerce platform, project management, logistics, and digital marketing.

    Platform and technology

Ready to grow? We're here to help!

We are passionate about understanding, addressing, and helping you with your digital challenges. Leverage our proven strategies to elevate your growth to new heights. Do you want to be part of our success journey? Schedule a meeting, and we'll tell you more!

letstalk@omniarch.se

Tala med Omniarch - tillväxtbyrå för E-handel