MQ Marqet

Our mission is to strengthen MQ Marqet’s digital presence and assist them on their growth journey. This is achieved by leading and taking full operational and strategic charge of the e-commerce department.

Interim and insourced roles

Focus Areas: E-commerce, UX, digital analytics, digital marketing, CRM, merchandising, reporting.
Our Roles: E-commerce Manager, Web Editor, Digital Marketing Manager, CRM Manager, Email Marketing Manager, Digital Visual Merchandiser, Product Owner, Digital AD, Analytical Manager, Marketplace Manager.

Our Mission

We have been collaborating with MQ since the end of 2020 and continue to operate their in-house e-commerce department.

Our partnership entails working closely with a dedicated team from other agencies and specialists, as well as with MQ’s management. We are united by a common goal to strengthen their digital presence and support MQ Marqet on their digital growth journey. This involves taking a leading role and overall responsibility for the e-commerce department, covering both operational and strategic aspects.

MQ Marqet x Omniarch: Winner of the Zalando Marketing Awards 2023

At Omniarch, we are incredibly proud that MQ Marqet AB entrusted us in May 2022 to join forces and elevate their Zalando business to new heights, with paid advertising and marketing (ZMS) being a key part of this effort.

A year later, the Omniarch Marketplace team traveled to Berlin with MQ Marqet to receive the award in the Self-Service category at the ZMS Awards 2023 for their brand STOCKH LM.

Key Aspects

Agility:
Decreased lead time for development, testing, and implementation of improvement measures.
Processes and Structure:
Establishment of processes and methodologies to streamline operations and align departmental goals within the company.
Improved Requirements Definition:
Improved clarity in requirements and follow-up with external partners, particularly regarding development and digital marketing.
Data-Driven Decisions:
Creation of conditions for making data-driven decisions regarding traffic, marketing, conversion optimization, and more.
Performance Marketing:
A comprehensive overhaul and scaling of performance marketing and marketing mix to become more agile and better suited to today's digital landscape.
Website Optimization:
Continuous conversion optimization through measurement, A/B testing, and implementation of actions.
Measurement and Follow-Up:
Clearer and simpler tracking of key metrics through an improved KPI report.

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Nordiska Kompaniet
Role
Responsible for E-commerce.
Focus
E-commerce, UX, Marketplace, Digital marketing.
Interim and insourced roles
Hemköp
Role
Agile Product Owner, User Experience Designer, Web/E-commerce Analyst, Web Editor.
Focus
The project aimed to transform Hemköp’s mobile app experience into an experience that better aligned with customer expectations, providing an app experience distinct from the regular website. This involved migrating web views to ReactNative. The goal was to enhance user experience through a new interface, promoting more efficient online shopping. This was achieved through simplified navigation and clearer paths to information based on customer feedback.
Analytics, UX and conversion

Ready to grow? We're here to help!

We are passionate about understanding, addressing, and helping you with your digital challenges. Leverage our proven strategies to elevate your growth to new heights. Do you want to be part of our success journey? Schedule a meeting, and we'll tell you more!

letstalk@omniarch.se