Omniarch Profit Assessment
Profit Assessment helps e-commerce businesses optimize their product mix, market presence, and campaign strategies for improved and sustainable profit. By combining our proven expertise with Dema's intelligence platform and the Gross Margin 3 framework, we deliver deeper, more actionable business insights that go far beyond standard KPIs and dashboards.
Why is Profit Assessment needed?
Traditional KPIs like ROAS, AOV, and conversion rate rarely tell the full story.
To make the right decisions on assortment, market mix, and campaigns, you need a cross-analysis of data from multiple sources, such as:
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Advertising data
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Traffic data
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Transaction data
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Inventory data
This enables you to:
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Monitor margin performance at the product, brand, and category level
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Allocate ad budgets toward the most profitable segments and channels
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Continuously evaluate and refine campaign structures in real time
What is Profit Assessment?
Our analysis delivers clear, actionable recommendations that can be implemented immediately to drive scalable, data-driven growth.
To succeed with profitable growth in e-commerce, you need to track the metrics that actually move your business forward. We focus on four critical financial levels:
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Net Revenue – The foundation of all analysis: actual sales after returns and adjusted for shipping income.
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Gross Margin 1 (GM1) – Subtract cost of goods sold (COGS), including all applied discounts.
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Gross Margin 2 (GM2) – Further deduct warehousing and logistics costs: pick & pack, transaction fees, and shipping.
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Gross Margin 3 (GM3) – Finally, subtract variable marketing costs (excluding agency fees). This key figure reflects your business’s ability to grow profitably—even as marketing investments increase.
By tracking and analyzing these KPIs, we identify where the greatest profit potential lies—then turn those insights into concrete actions that drive both profitability and growth.
What do we deliver?
Clear answers on which markets, products, campaigns, or traffic channels are driving profitability—and which initiatives should be prioritized or cut.
We deliver insights per market, category, brand, campaign, and channel.
Who is it for?
Omniarch Profit Assessment is for e-commerce businesses aiming to improve profitability and marketing efficiency, break down silos between marketing, purchasing, and analytics, and allocate budgets where they make the biggest impact on margin.
Technology & Data Security
Profit Assessment is powered by Dema’s SaaS platform and their advanced AI and machine learning models. All data is handled with the highest level of integrity, with you in full control of which data is used and how the analysis is conducted.
Want to learn more?
Reach out to David Vallin, Partner at Omniarch: david@omniarch.se