User Experience Intelligence Assessment
In-depth analysis of how users interact with your website
Enhance your customer journey with data-driven behavior insights
In collaboration with the American SaaS company Fullstory, we at Omniarch have developed a new method for website behavior analysis. By combining Fullstory’s powerful tools with our expertise in usability, we can accurately track and understand how users interact with your site. This enables us to optimize and enhance the user experience, driving better results and measurable business impact.
We know gut feeling matters, but data from our UXI Assessment gives us the ability to quickly prove or disprove that feeling.
The Omniarch UXI Assessment is a data-driven approach to analyzing user experience and website behavior. Each UXI Assessment is individually tailored to your specific needs. Delivered in collaboration with Fullstory.
An analysis designed to map how your site is used
UXI, User Experience Intelligence, aims to provide deep insights into how visitors interact with your website, regardless of its type or purpose. With this understanding, we can make more effective use of your traffic, resolve usability issues, optimize conversion flows, and enhance the overall user experience.
UXI Assessment outperforms gut feeling
Omniarch’s UXI Assessment is a data-driven approach to analyzing user experience and website behavior. Each assessment is tailored to your specific needs.
We know gut feeling has its place, but the data we gather through UXI gives us the power to quickly validate or challenge those instincts.
- Once Fullstory is integrated, we immediately begin collecting actionable insights to enhance the user experience.
- We gain a precise view of how users navigate your site, the challenges they encounter, and what can be done to optimize their journey.
- Our analysis also helps you detect trends, anticipate seasonal behavior, and track feature usage over time.
- This makes it easier to demonstrate success, prioritize the right actions, and identify new opportunities to advance your digital experience.
Who is a UXI Assessment for?
Put simply; anyone with a website who wants to understand how it’s actually being used.
Whether you represent a government agency, an educational institution, or a fast-growing e-commerce company, a UXI Assessment is a powerful tool.
We see strong value across sectors; from healthcare organizations, cultural institutions, and media companies to startups, tech firms, and large financial institutions.
The list is long: public authorities, the education sector, culture and media, nonprofits, sports clubs, transport companies, banks etc.
Any organization looking to turn visitor data into tangible improvements and data-driven insights into user behavior stands to benefit greatly from a UXI analysis.
What is Fullstory?
Fullstory is one of the world’s leading platforms for analyzing user behavior on websites and applications. With its technology, companies can see exactly how users interact with their digital platforms in real time. It even helps anticipate what users are likely to do next.
What makes Fullstory unique is its retroactive and tagless autocapture functionality. It automatically records every interaction on your site. There is no need for manual tracking setup; even the most unexpected behaviors are captured. This happens without compromising user privacy.
Fullstory structures and processes data instantly; this makes the insights immediately actionable. The platform helps you understand what went wrong, where it happened, and why. This allows your team to fix issues quickly and improve the user experience.
With tools like heatmaps and session replays, you get a complete picture of user behavior. This is achieved without relying on screen recordings, which can reduce performance or raise privacy concerns.
For e-commerce and service companies, Fullstory is a game changer. It enables you to create customer experiences that increase revenue, strengthen retention, and identify the most critical issues affecting conversion.
From insight to action: How we conduct a UXI Assessment
This analysis is performed using Fullstory, GA4, and two of our experienced Omniarch consultants.
Installation and access
Once the Fullstory script is installed on your website (by you or us) and we have access to your GA4 data, Omniarch carries out a systematic analysis of user behavior.
Friction analysis
With these powerful tools, we dive deep into critical aspects such as user friction; where rage clicks, error clicks, and dead clicks can be quickly identified and addressed, since they may cost you both conversions and revenue.
Session review
We also use Session Replays to analyze hundreds of user sessions and uncover problematic behavior.
Heatmaps and proposals
Heatmaps provide a visual overview, and when needed, we create mockups to propose improvements.
Specific features
Do you have specific features that need evaluation such as logged-in areas or critical buttons? We’ll focus closely on those as well.
Get the UXI Advantage
Every click tells a story. We help you read it. By deep-diving into session replays and heatmaps, we uncover the ”why” behind user behavior.
Robert Jojje Borssén
User Behaviour & Experience Lead
jojje@omniarch.se
The UXI Assessment from Omniarch provided us with valuable insights into how our customers experience and sometimes struggle with our website. Both minor friction points and larger opportunities for improvement were clearly presented. Having access to both hypotheses and data on user behavior is incredibly important and valuable. It enables us to improve the customer journey and, over time, increase conversions.
UXI Assessment in practice
Mekster (UXI)
- Role
- User Behaviour & Experience Lead.
- Focus
- Implementation of FullStory, analysis of the customer journey and identification of issues, team training and ongoing support, visualization and accessibility of insights.
Newbody Family
- Role
- User Behavior and Experience Lead, Analyst, Strategic Advisor.
- Focus
- Mobile optimization and user experience (UX), tracking and measurement, data integration and analysis, lead generation and campaign optimization, organizational development and data-driven culture, project management and requirements specification.
Hemköp (Analytics)
- Role
- Digital Analyst.
- Focus
- Management and maintenance of the analytics stack, creation of member-level analyses, test design and impact evaluation, analytical work in projects related to digital marketing follow-up, and development of control tools for campaign pricing, among others.
Frequently Asked Questions about the UXI Assessment
How long does a UXI Assessment take?
That depends on the size and complexity of your website, but typically it takes between 4 to 6 weeks from start to final report delivery.
Do we need to make any technical preparations?
The only setup required is to install the Fullstory script and grant us access to GA4. We take care of everything else.
Will the script you install slow down our site?
No, it will not affect your site’s performance.
Do we need our own Fullstory license during the UXI Assessment?
No, the license is included in our assessment package.
Is it safe to use Fullstory and GA4?
Yes, both tools are GDPR-compliant and handle data in a way that protects user privacy.
How is the analysis delivered?
The results are presented in a workshop with your team. We go through all our insights in detail and provide a concrete action list with prioritized next steps.
Book a UXI Assessment
Leave your details and we will come back with a proposed scope and timeline.
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