Hemköp

Omniarch was tasked by Hemköp to enhance the user experience and functionality of their mobile application.

Focus Area: The project aimed to transform Hemköp’s mobile app experience into an experience that better aligned with customer expectations, providing an app experience distinct from the regular website. This involved migrating web views to ReactNative. The goal was to enhance user experience through a new interface, promoting more efficient online shopping. This was achieved through simplified navigation and clearer paths to information based on customer feedback.
Our Roles: Agile Product Owner, User Experience Designer, Web/E-commerce Analyst, Web Editor.

Our Mission

In early 2023, Omniarch was assigned by Hemköp, one of Sweden's largest grocery store chains, to enhance the user experience and functionality of their mobile application.

Omniarch was assigned by Hemköp to enhance the user experience and functionality of their mobile application. Our mission included supporting Hemköp’s development team with expertise, best practices, and know-how in user experience (UX), taking product ownership of the new mobile application, and implementing agile work processes.

The project was considered a success and is now used as a benchmark within Hemköp, with valuable lessons learned. It has shown significant improvements in user experience and functionality.

Key Aspects

Storymapping throughout the project:
Utilizing story mapping created a clear and shared understanding of the project, facilitating communication and collaboration.
Tight collaboration between teams:
Close collaboration between Product Owners, UX designers, developers, and analysts enabled rapid feedback and smooth communication.
Demo model for quick feedback:
Regular sprints provided fast and continuous feedback, helping to correct and improve the project's direction.
MVP focus and iterative development:
The project started by creating a basic purchase flow and then gradually improving it through iterations, which supported a quick deliverance of value and functionality

Hemköp's app is a central part of our strategy to provide our customers with the best possible purchasing experience. Through the app, our customers can shop online smoothly and easily navigate through our range. We are pleased with the decision to bring in Omniarch to make this purchasing experience even better. Their expertise in digital business development has not only helped us improve the app's functionality and user experience but has also acted as a catalyst for the project's success. We are impressed by how they have led the project with a clear customer focus, and their ability to understand our needs has truly made a difference. The app is now ready to meet more of our customers' wishes, and we are grateful for Omniarch's efforts that have made this possible.

Fabiola WikströmHead of E-commerce, Hemköp

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