Keesing

The assignment was initially divided with a major focus on UX design and the launch of the new Tankesport.se, as well as an interim assignment as e-commerce manager. We also worked with several growth projects including website enhancements, marketing, B2B, and CRM.

Strategy and business development

Focus Areas: E-commerce growth, procurement of performance marketing agency, KPI framework, way of working, SEO, business development, strategic advisory.
Our Roles: Business development, e-commerce manager, strategic advisor, UX designer.

Our mission

Nyckelaspekter

Design and launch of Tankesport.se
Designed and launched a new website with the ability to purchase Tankesport's full range of products + subscriptions. Much has been about specifying requirements towards Holland and developers. We also played a key role in highlighting deficiencies with the current IT partner, resulting in a change in the fall of 2022.
Performance marketing 2.0
Procured a new digital marketing agency, which has reduced CAC by approximately 50% despite the iOS 14.5 update and increased budget. A new strategy has been developed in collaboration with Rocket Revenue.
Organic traffic increase of over 400%
Contributions include the launch of the highly sought-after feature Krysslösaren, and the traffic increase has helped achieve or surpass sales budgets every month.
Re-launch of Tankesport.dk
New improved UX, payment method customization, simplified management of single-issue sales and subscription management. SEO strategy and implementation of several new features.
B2B + B2C - Crossword competitions
New improved UX, payment method customization, simplified management of single-issue sales and subscription management. SEO strategy and implementation of several new features.

Keesing has for many years contributed to strengthening people's mental capacity through challenging mind games. We are grateful for everything Omniarch has helped us with in our goals of increasing accessibility to our products in digital formats with accompanying e-commerce solutions.

Anders JuhlinManaging Director Nordics, Keesing Media Group B.V.

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Business Development, E-commerce Manager, Marketplace Lead.
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