Thanks to the strategic advice and operational expertise of Omniarch's marketplace specialists, Ellos maximized their sales potential on Zalando.
Ellos sought comprehensive support to ensure sales profitability on Zalando and to facilitate the onboarding of a larger portion of their assortment across multiple markets over a six-month period.
We played an active role in further developing Ellos' collaboration with Zalando and securing future profitability.
Ongoing optimization of performance, branding, and marketing campaigns on Zalando.
Development and acceleration of an internal work model to expand the assortment available through Zalando, with the help of a tactical assortment plan to ensure time-to-market in order to have the right assortment available at the right time.
Creation of a brand home for seven markets on Zalando along with increased visibility aimed at strengthening brand loyalty, with associated tracking of relevant KPIs.
Worked with active merchandising and assortment control, pricing, and availability of articles distributed across different markets.
Daily analysis enabling active merchandising and assortment control, pricing, and availability distributed across different markets.
Played an active role in the expansion to additional markets during the assignment period and supported the development of a warehouse link in Sweden for the German market.
Omniarch has assisted us in quickly broadening our assortment, and above all, in offering a more relevant assortment in 8 of Zalando's markets. We have worked daily to capture and analyze insights and KPIs to maintain our goal of a profitable business. Omniarch's senior consultant has been an integral part in us going above and beyond within our first year on Zalando.
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