Our Mission
Focus Areas
Marketplace Zalando.
Our Roles
Marketplace Merchandiser, Marketing Planner.
Ellos sought comprehensive support to ensure sales profitability on Zalando and to facilitate the onboarding of a larger portion of their assortment across multiple markets over a six-month period.
Key Aspects
Future Profitability:
We played an active role in further developing Ellos' collaboration with Zalando and securing future profitability.
Performance:
Ongoing optimization of performance, branding, and marketing campaigns on Zalando.
Acceleration:
Development and acceleration of an internal work model to expand the assortment available through Zalando, with the help of a tactical assortment plan to ensure time-to-market in order to have the right assortment available at the right time.
Enhancement:
Creation of a brand home for seven markets on Zalando along with increased visibility aimed at strengthening brand loyalty, with associated tracking of relevant KPIs.
Availability:
Worked with active merchandising and assortment control, pricing, and availability of articles distributed across different markets.
Management:
Daily analysis enabling active merchandising and assortment control, pricing, and availability distributed across different markets.
Expansion:
Played an active role in the expansion to additional markets during the assignment period and supported the development of a warehouse link in Sweden for the German market.
"Omniarch has assisted us in quickly broadening our assortment, and above all, in offering a more relevant assortment in 8 of Zalando's markets. We have worked daily to capture and analyze insights and KPIs to maintain our goal of a profitable business. Omniarch's senior consultant has been an integral part in us going above and beyond within our first year on Zalando."
Alexandra Dornérus
Chief Business Development Officer, ELLOS GROUP
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