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Hudoteket

Omniarch assisted Hudoteket in leadership, requirements specification, and development of digital marketing initiatives, as well as KPI management and goal optimization within web analytics.

Growth and marketing

Focus Areas
Digital marketing, E-commerce.
Our Role
Marketing/Digital Manager.
Hudoteket

Our Mission

Leadership, requirements specification, and development of digital marketing initiatives. Development of the digital marketing mix with new partnerships, as well as KPI management and goal optimization during analysis of digital marketing initiatives.

Our work focused on procurement of new partners for performance marketing, requirements specification and development of agency partnerships, establishment of strategy, objectives, and KPI framework, and scaling and optimization of performance marketing both strategically and operationally.

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More cases:

All cases

  • Casall Sport

    Role
    Digital strategist, responsible for business development.
    Focus
    E-commerce, requirements specification, traffic acquisition.

    Strategy and business development

  • Hemköp

    Role
    Agile Product Owner, User Experience Designer, Web/E-commerce Analyst, Web Editor.
    Focus
    The project aimed to transform Hemköp’s mobile app experience into an experience that better aligned with customer expectations, providing an app experience distinct from the regular website. This involved migrating web views to ReactNative. The goal was to enhance user experience through a new interface, promoting more efficient online shopping. This was achieved through simplified navigation and clearer paths to information based on customer feedback.

    Analytics, UX and conversion

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