Understatement Underwear

Understatement Underwear x Omniarch
Understatement Underwear x Omniarch

Our Mission

  • Focus Areas

    Examination of digital customer journey.

  • Our Roles

    E-commerce strategist, CRO specialist.

Despite having strong digital expertise both in the board and among advisors, Understatement expressed a desire for an independent review of its digital customer journey, from ads to website.

Utilizing test purchases and access to traffic and marketing data, we conducted an examination of customer experience, assortment, delivery, and customer service. The results were presented in workshop format where around 50 action points were discussed. The client has since proceeded with actions on several of these points.

Key Aspects

  • Independent research:

    All research was conducted independently and thus not influenced by internal culture or prevailing opinions.

  • Short lead time:

    By applying an outside-in perspective, no preparation was required from the client's side.

  • Clear benchmarks:

    By comparing with other successful brands that have progressed further in their development, we could identify unexplored areas for improvement.

"A pleasure to work together with professionals like David Vallin, Mattias Pettersson, Daniel Aronowitsch, and Pelle Pettersson at Omniarch! Thanks for the great insights. We were able to quickly take action on several concrete areas. We look forward to continued collaboration!"

Marie Stolt

CEO & Founder, Understatement Underwear

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