Understatement Underwear

Understatement expressed a desire for an independent review of its digital customer journey, from ads to website.

Focus Areas: Examination of digital customer journey.
Our Roles: E-commerce strategist, CRO specialist.

Our Mission

Despite having strong digital expertise both in the board and among advisors, Understatement expressed a desire for an independent review of its digital customer journey, from ads to website.

Utilizing test purchases and access to traffic and marketing data, we conducted an examination of customer experience, assortment, delivery, and customer service. The results were presented in workshop format where around 50 action points were discussed. The client has since proceeded with actions on several of these points.

Key Aspects

Independent research:
All research was conducted independently and thus not influenced by internal culture or prevailing opinions.
Short lead time:
By applying an outside-in perspective, no preparation was required from the client's side.
Clear benchmarks:
By comparing with other successful brands that have progressed further in their development, we could identify unexplored areas for improvement.

A pleasure to work together with professionals like David Vallin, Mattias Pettersson, Daniel Aronowitsch, and Pelle Pettersson at Omniarch! Thanks for the great insights. We were able to quickly take action on several concrete areas. We look forward to continued collaboration!

Marie StoltCEO & Founder, Understatement Underwear

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Sandqvist
Role
Business Development, E-commerce Manager, Marketplace Lead.
Focus
Digital Assessment, E-commerce growth, Procurement and implementation of CRM and MA, Procurement of performance marketing agency, KPI framework, Marketplace Assessment.
Strategy and business development
Ellos
Role
Marketplace Merchandiser, Marketing Planner.
Focus
Marketplace Zalando.
Growth and marketing

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letstalk@omniarch.se

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Our Mission

Key Aspects

Independent research:

Short lead time:

Clear benchmarks:

Sandqvist

Ellos

Ready to grow? We're here to help!