Sandqvist

Identifying potential growth areas for the e-commerce business using Omniarch Digital Assessment.

Focus Areas: Digital Assessment, E-commerce growth, Procurement and implementation of CRM and MA, Procurement of performance marketing agency, KPI framework, Marketplace Assessment.
Our Roles: Business Development, E-commerce Manager, Marketplace Lead.

Our Mission

The initial phase of the assignment involved conducting a comprehensive Digital Assessment to identify potential growth areas for Sandqvist's e-commerce business and undertaking an interim role as e-commerce manager.

Leveraging the insights gained from the Digital Assessment, we have continued to drive several growth initiatives, including website enhancements, CRM improvements, and working with marketplaces.

Key Aspects

Revised KPI Framework:
Introduction of attribution-free indicators such as Gross Margin 3 and Customer Acquisition Cost broken down at the market level.
Data-Driven Optimization:
Review and scaling of performance marketing based on insights from the new indicators.
UX Improvements Based on Digital Analysis:
Digital analysis revealed potential for strengthening UX, and efforts were made to implement specific improvements.
Data-Driven Workflow:
Establishment of conditions for making data-driven decisions regarding traffic, marketing, and conversion optimization through reliable and more easily accessible data.

We chose Omniarch because they have demonstrated the ability to combine the strategic with the operational. Omniarch talks the talk and walks the walk. Therefore, we at Sandqvist feel confident and ready to meet the increased demand we see for well-designed lifestyle products.

Caroline LindCEO Sandqvist

Where do you stand?

An assessment gives you the same kind of material this case is built on — for your own business. 7 separate questions, 7 separate deliverables.

Compare all assessments

More cases:

All cases

Happy Homes
Role
Provider of preliminary study followed by e-commerce manager focusing on building a new e-commerce platform.
Focus
E-commerce platform, project management, logistics, and digital marketing.
Platform and technology
BabyWorld
Role
Advisor, Project Lead.
Focus
Project management, agency and client support, KPI structure, Paid Social, budgeting, organization, CRM.
Growth and marketing

Ready to grow? We're here to help!

We are passionate about understanding, addressing, and helping you with your digital challenges. Leverage our proven strategies to elevate your growth to new heights. Do you want to be part of our success journey? Schedule a meeting, and we'll tell you more!

letstalk@omniarch.se

Tala med Omniarch - tillväxtbyrå för E-handel

Our Mission

Key Aspects

Revised KPI Framework:

Data-Driven Optimization:

UX Improvements Based on Digital Analysis:

Data-Driven Workflow:

Happy Homes

BabyWorld

Ready to grow? We're here to help!