Skistar & EQPE

SkiStar & EQPE x Omniarch in a Long-Term Partnership for Digital Growth Across Multiple Markets

Focus Areas: Digital Assessment, Business Development, Platform Evaluation, Project Management, Requirements Specification, Sales Responsibility, KPI Framework, Profitability Calculations, Digital Marketing, SEO, Returns.
Our Roles: Project Manager, Sales Manager.

Our Mission

Omniarch and EQPE have long collaborated on the growth of the digital retail business, with a strong focus on strategy and hands-on action implementation.

In the summer of 2022, SkiStar and Omniarch initiated a partnership focused on the business development of skistarshop.com and their own brand EQPE. A Digital Assessment (DA) was conducted in a short time, leading to a platform evaluation and the subsequent implementation of a new e-commerce platform for EQPE, eqpestore.com. Additionally, improvements to the purchase flow on skistarshop.com were made, resulting in higher conversion rates and increased sales.

A key success factor has been the launch of EQPE’s e-commerce, where Omniarch played an active role—from initial planning to international expansion. The results have been clear. EQPE has developed according to plan and beyond.

Key Aspects

Global Ambitions from the Start:
The project team for EQPE's new e-commerce had a clear ambition from the outset to expand into multiple new markets. Therefore, the January 2023 launch included Germany, Austria, France, the Netherlands, and Italy.
From Idea to Realization in a Short Time:
For EQPE's new e-commerce, we analyzed the prerequisites and chose to build a platform using Centra as the foundation, Voyado Elevate for search and merchandising, Turnr for returns management, and Testfreaks for reviews. We also integrated the new platform with the existing WMS system, Ongoing. Our work involved project management and requirements specification with the web agency (Made People) and other suppliers.
Strengthened Trust and Expanded Responsibility:
In May 2023, we took over sales responsibility for eqpestore.com with the goal of increasing sales without discounts. We conducted profitability calculations for each market, increased our local focus in Germany and Austria, and optimized marketing channels. We also invested in SEO to increase organic traffic and reduce customer acquisition cost (CAC).
Technical Development for Enhanced UX:
Throughout 2023, we continued to develop the site technically to improve the customer experience. We introduced a customer-adapted KPI framework for data- and profitability-based decisions, particularly when the return rate was high in Europe.

EQPE has developed according to plan and beyond in 2023. Allowing the sub-brand spin-off idea to grow into reality and enabling it with a multi-competent company like Omniarch has proven to be a sound business decision. Today (Q4, 2023), SkiStar is well on its way to achieving the high growth targets for Eqpestore.com, and both Germany and Austria have now surpassed the home market of Sweden in revenue.

Anders AspgårdGM EQPE/Head of SkiStarshop, Skistar AB

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MQ Marqet
Role
E-commerce Manager, Web Editor, Digital Marketing Manager, CRM Manager, Email Marketing Manager, Digital Visual Merchandiser, Product Owner, Digital AD, Analytical Manager, Marketplace Manager.
Focus
E-commerce, UX, digital analytics, digital marketing, CRM, merchandising, reporting.
Interim and insourced roles
Nordiska Kompaniet
Role
Responsible for E-commerce.
Focus
E-commerce, UX, Marketplace, Digital marketing.
Interim and insourced roles

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Our Mission

Key Aspects

Global Ambitions from the Start:

From Idea to Realization in a Short Time:

Strengthened Trust and Expanded Responsibility:

Technical Development for Enhanced UX:

MQ Marqet

Nordiska Kompaniet

Ready to grow? We're here to help!