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Apollo Travel

Apollo Travel’s collaboration with Omniarch began in the autumn of 2023, with the goal of filling a key role as Head of E-commerce and delivering expertise in analysis, SEO, and CRO.

Interim and insourced roles

Our Roles
Interim Head of E-commerce, Online Sales Manager, Strategic Advisor, Project Manager, and specialist roles within analysis, SEO, and CRO.
Focus Areas
E-commerce organization, processes, data-driven analysis and optimization, platform migration, technical development, strategic management.
Services
Digital Assessment, UXI Assessment.
Apollo x Omniarch

Our Misson

Apollo had initially identified a resource gap within its e-commerce team and saw the need to strengthen the team with specialist expertise. In collaboration with Omniarch, a transformation and modernization of Apollo’s systems and processes was initiated. Over time, the partnership has evolved and expanded into additional areas where Omniarch has been able to contribute with expertise and strategic support.

Apollo identified early on the need to strengthen its e-commerce team with specialist expertise. The collaboration with Omniarch began in the autumn of 2023 with the goal of filling a key role as Head of E-commerce and delivering expertise in analysis, SEO, and CRO.

In 2024, the support was expanded to include the migration to a new e-commerce platform and strategic advisory. The collaboration continues in 2025, with ongoing support for the e-com team—primarily in the role of Online Sales Manager and partially in strategic advisory and project work.

Key Aspects:

Omniarch’s contribution has played a crucial role in the development of our e-commerce—supporting us in improving internal processes, modernizing our technical setup through the implementation of new tools, and advising on strategic CRO-driven initiatives. This has enabled us to optimize operations and create a more data-driven and strategically managed e-commerce business.

Sema SchmidtChief E-Commerce Officer, Apollo

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  • Mekster (UXI)

    Role
    User Behaviour & Experience Lead.
    Focus
    Implementation of FullStory, analysis of the customer journey and identification of issues, team training and ongoing support, visualization and accessibility of insights.

    Analytics, UX and conversion

  • Skistarshop

    Role
    Project Lead, E-commerce Consultant.
    Focus
    Pre-study, requirements specification, negotiation, project management, implementation of composable platform, system integration, launch.

    Platform and technology

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