Office Depot

We conducted an examination of the digital customer journey from search results and ads to website, assortment, campaigns, delivery, and customer service.

Analytics, UX and conversion

Focus Areas: E-commerce strategy, conversion optimization, and digital marketing.
Our Roles: E-commerce strategist, CRO specialist.

Our Mission

Examination of the digital customer journey from search results and ads to website, assortment, campaigns, delivery, and customer service. Delivery in workshop format consisting of around 50 action points with prioritization and key activities.

Key Aspects

Understanding of the business:
A significant portion of Office Depot's e-commerce is driven by B2B sales with all the complexity it entails in terms of pricing structures and customer-specific assortment management. In our work, we started from these conditions and highlighted the improvement areas and opportunities that could be addressed without changing the fundamental business logic.
Open communication:
In direct dialogue with the client's competent team, ideas could be quickly validated and prioritized. The client's strategy and detailed knowledge were thus effectively complemented by Omniarch's independent expert perspective "outside - in".
Customer perspective:
Using ghost shopping as a method, we gain the right focus in the change process. Everything starts and ends with the customer.

Thanks Omniarch. Many good insights from a customer perspective to act on. Well done!

Henrik BjörkqvistEcommerce Director, Office Depot

Where do you stand?

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Keesing
Role
Business development, e-commerce manager, strategic advisor, UX designer.
Focus
E-commerce growth, procurement of performance marketing agency, KPI framework, way of working, SEO, business development, strategic advisory.
Strategy and business development
The Tea Centre of Stockholm
Role
Operationally and strategically responsible for e-commerce.
Focus
E-commerce. CRO. Requirements Gathering. Digital Marketing.
Interim and insourced roles

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Our Mission

Key Aspects

Understanding of the business:

Open communication:

Customer perspective:

Keesing

The Tea Centre of Stockholm

Ready to grow? We're here to help!