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Newport

Omniarch's team delivery to Newport has covered several focus areas where we have acted in multiple roles to maximize the potential of tools and campaigns.

Analytics, UX and conversion

Focus Areas
E-commerce, reporting, analysis, UX, digital marketing, traffic optimization, internationalization.
Our Roles
Advisors, analysts, project managers, and quality assurance.
Newport

Our Mission

Our work has encompassed strategy development, supporting supplier dialogues, enhancing reports, and delivering projects to achieve goals.

Specific deliverables include a new framework for campaign and monthly reports, development and enhancement of marketing automation, localization projects for three new markets, implementation of tools for sourcing influencer marketing, and the establishment of tools for data aggregation.

Additionally, during 2022 and 2023, Omniarch was engaged by Newport to support and drive improvements within Newport’s team, working towards a clear understanding of what drives profitable digital growth.

”Our Data Analysis (DA) team, combined with our ability to translate current challenges into tailored optimizations for Newport, has quickly and effectively impacted sales. During Black Week 2022, we observed a conversion rate increase of over one hundred percent in several parts of the channel mix and up to a 50% increase in sales compared to the previous year. This success is a testament to the entire team’s efforts in supporting Newport towards profitable digital growth,” said David Vallin, partner at Omniarch and project manager for the Newport assignment, in a press release on December 8, 2022.

Key Aspects

Newport grows by working only with the best in each field. The team at Omniarch has the best experts in e-commerce and digital marketing, and they have helped us ensure maximum potential in our tools and campaigns. We have seen a significant increase in our digital sales since we started working with them, and we look forward to continued cooperation.

Bo-Wihelm HorndahlCEO, Newport Collection AB

Where do you stand?

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  • MQ Marqet

    Role
    E-commerce Manager, Web Editor, Digital Marketing Manager, CRM Manager, Email Marketing Manager, Digital Visual Merchandiser, Product Owner, Digital AD, Analytical Manager, Marketplace Manager.
    Focus
    E-commerce, UX, digital analytics, digital marketing, CRM, merchandising, reporting.

    Interim and insourced roles

  • Nordiska Kompaniet

    Role
    Responsible for E-commerce.
    Focus
    E-commerce, UX, Marketplace, Digital marketing.

    Interim and insourced roles

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