Our Mission
Focus Areas
E-commerce, reporting, analysis, UX, digital marketing, traffic optimization, internationalization.
Our Roles
Advisors, analysts, project managers, and quality assurance.
Our work has encompassed strategy development, supporting supplier dialogues, enhancing reports, and delivering projects to achieve goals.
Specific deliverables include a new framework for campaign and monthly reports, development and enhancement of marketing automation, localization projects for three new markets, implementation of tools for sourcing influencer marketing, and the establishment of tools for data aggregation.
Additionally, during 2022 and 2023, Omniarch was engaged by Newport to support and drive improvements within Newport’s team, working towards a clear understanding of what drives profitable digital growth.
“Our Data Analysis (DA) team, combined with our ability to translate current challenges into tailored optimizations for Newport, has quickly and effectively impacted sales. During Black Week 2022, we observed a conversion rate increase of over one hundred percent in several parts of the channel mix and up to a 50% increase in sales compared to the previous year. This success is a testament to the entire team’s efforts in supporting Newport towards profitable digital growth,” said David Vallin, partner at Omniarch and project manager for the Newport assignment, in a press release on December 8, 2022.
Key Aspects
Focus on measurement:
By combining data from various platforms, we identified improvement areas and seized opportunities. Our work included pinpointing key metrics, making independent observations, and discussing these insights with the entire marketing team.
Embracing short lead times:
We maintained short lead times for testing new initiatives, fostered an environment of openness to experimentation, and focused strongly on effective implementation.
Detailed goal setting:
By setting detailed goals - ranging from ad spend to open rates and unsubscribe rates - for each campaign and then following up on them, we were able to gradually increase the effectiveness of the campaigns.
"Newport grows by working only with the best in each field. The team at Omniarch has the best experts in e-commerce and digital marketing, and they have helped us ensure maximum potential in our tools and campaigns. We have seen a significant increase in our digital sales since we started working with them, and we look forward to continued cooperation."
Bo-Wihelm Horndahl
CEO, Newport Collection AB
More cases:
MQ Marqet
Nordiska Kompaniet
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