J.Lindeberg chose Omniarch with a focus on CRM, Marketplace, and profitability analysis
During 2022, J.Lindeberg brought back D2C sales from the previous owners of the company, and in connection with this, Omniarch was tasked with supporting the establishment of a new organization, processes, and technology. In 2023, Omniarch supported within three business areas: CRM, Marketplace, and profitability analysis (using DEMA.ai).
CRM – We supported J.Lindeberg with an interim CRM Manager in migrating Voyado connections from Salesforce to Shopify, where, in addition to monitoring the technical implementation, we also worked on strategic initiatives to increase the customer database, improve segmentation, and optimize marketing automation.
Marketplace – We aided J.Lindeberg’s in their efforts to collaborate more extensively with Zalando than before to reach a customer base beyond their own e-commerce and online and in-store retailers.
Profitability analysis – Thanks to data cross-referencing via DEMA.ai combined with our know-how in profitable digital growth, we were able to recommend J.Lindeberg data-based actions, tailored to each market and segment.
“Omniarch has been a reliable partner during an intense period where we switched platforms and built an internal e-commerce team. I appreciate the flexibility with immediate access to experienced consultants and the availability of strategic advice, just a phone call away.” Andreas Koschnike, Head of E-commerce, J.Lindeberg
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