The fact that MQ, with its own brand STOCKH LM, is nominated in the Zalando Marketing Services (ZMS) Partner Awards 2023 is a strong testament to what can be achieved when a brand team collaborates with dedicated expertise like Omniarch Marketplace & Expansion.

When we announced in the fall of ’22 that MQ was investing in marketplaces, MQ’s CEO, Ingvar Larsson, had this to say about the company’s view of Zalando as a significant addition to its long-established business in physical stores and through its own e-commerce:

“Our initial tentative steps with Zalando were taken with an opportunistic mindset; we wanted to understand the potential impact of marketplaces on our sales. Today, we have strong confidence in our own brands’ ability to find customers beyond the borders of the Nordics. Zalando has served as a gateway to deeper customer insights for us and, of course, increased sales. Together with Omniarch, who has already assisted us significantly in e-commerce, we are launching a plan this fall that will expand our business to many more fashion-conscious Europeans.”

Omniarch’s Marketplace & Expansion team, represented by Emelie Lunde and Alenka Fey, will be present in Berlin when the winners of The ZMS Awards 2023 are announced:

“The nomination for The ZMS Partner Awards 2023 is evidence that we made the right decision on a solid foundation from the start, where together with MQ’s team, we can pat ourselves on the back as we look beyond our multi-year plan for educational efforts and decision support, and proceed to further grow MQ’s sales on Zalando,” says Emelie Lunde, Business Lead Marketplace & Expansion.