Tools for those who need support in their role as an e-commerce director or e-commerce manager. Here, we share tools that we have used and continue to use within Omniarch.
Discover and scale profitable segments in your business. Setting up and following GM3 reports on a daily basis provides insight into your business performance and allows for quick action if the report indicates a need.
Omniarch’s Gross Margin 1+2+3 Calculator Simplified is a calculator designed for Excel, Google Sheets, and other platforms to give you a comprehensive overview of what drives profitability in your business.
– Download .zip (xlsx inside)
Note: The returned products carry value in themselves, which play an important role in return rate profitability calculations, but are intentionally left out in this template.
Row 10 – Fulfillment Cost: Include transactional fees to strengthen your calculation.
Row 26 – CRM Cost: The template can be used to give you an idea of a single transaction. If you want to use it for recurring transactions row 26 is for the CRM costs (reactivation etc).
Spotted an error? Let us know!
We’ve tested the tool before release (latest release March 2023). If you find anything that is not working, please get in touch: letstalk@omniarch.se
TL;DR - To achieve hyper growth, one needs to have a fully opportunistic approach to performance marketing spend, i.e. no fixed budgets, which in turn can only be achieved by adopting a certain mindset - the cowboy mindset.
Brands with loyal customers benefit from repeat purchases, higher customer lifetime value, and word-of-mouth referrals. Building customer loyalty involves more than just offering discounts; it requires creating meaningful relationships through excellent service, personalized experiences, and consistent value.
We often encounter companies that want to introduce subscriptions. Usually they see this as a parallel track to their current setup, i.e. they will offer a regular purchase journey, as well as subscriptions. The objectives of introducing subscriptions for these companies are usually to increase CLV as well as to gain a steady revenue stream.
We are passionate about understanding, addressing, and helping you with your digital challenges. Leverage our proven strategies to elevate your growth to new heights. Do you want to be part of our success journey? Schedule a meeting, and we'll tell you more!
