STIGA Sports

Case
STIGA Sports
STIGA Sports

Our Mission

  • Focus Areas

    Platform Transition and Management, E-Commerce Growth, Direct-to-Consumer (D2C) Strategy, SEO, Content, Digital Marketing, CRM.

  • Our Roles

    Interim Head of E-commerce, E-commerce Platform Project Manager.

STIGA Sports has worked with Omniarch on several projects aimed at improving their digital presence and e-commerce capabilities.

Initially, Omniarch focused on enhancing STIGA’s SEO and content management. As the partnership progressed, STIGA needed a more robust e-commerce platform. After evaluating their needs, Omniarch recommended switching from Magento to Centra due to the high costs and inefficiencies associated with maintaining Magento.

In the second half of 2022, Omniarch led the project to transition STIGA from Magento to Centra. The new platform, launched on October 26, 2022, included advanced B2B functionalities and improved STIGA’s digital capabilities. This transition resulted in significant improvements in conversion rates and year-over-year growth.

In 2023, STIGA extended Omniarch’s role to fully manage their e-commerce operations. This allowed STIGA to expand into new markets and focus more on their direct-to-consumer strategy. Omniarch’s approach emphasized lean operations, prioritizing efficiency and profitability, which contributed to this growth.

Key Aspects

  • Platform Cost Reduction:

    Overhead costs reduced by 50% from October 2022 to October 2023.

  • Revenue Growth:

    E-commerce revenue more than doubled from October 2022 to March 2024 with lower spending.

  • Cost of Sales (COS) Reduction:

    Significant reduction in COS through strategic agency collaboration and efficient resource allocation.

  • Operational Efficiency:

    Maintained a low return rate of 3%, highlighting effective operations and customer satisfaction.

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