Omniarch Keynote Speaker: Pelle Pettersson
Pelle Pettersson is co-founder of Omniarch and works daily with executive teams in retail and e-commerce facing complexity in growth, profitability, and organisational execution.
Pelle Pettersson, a Digital Growth Expert
Are you seeking a knowledgeable and approachable keynote speaker for your upcoming webinar, seminar or industry event?
As a keynote speaker, Pelle focuses on what typically sits between strategy and outcome: decision structures, prioritisation, and the operational fundamentals that determine whether digital initiatives actually deliver business value.
With more than 20 years of experience across e-commerce, digital transformation, and board-level advisory work, Pelle brings a practitioner’s perspective rather than a trend-driven narrative.
His sessions are grounded in real cases from scale-ups and established brands, where growth has required difficult trade-offs, clearer metrics, and tighter alignment between leadership, technology, and operations.
Guided by Knowledge and Growth
In 2018, Pelle co-founded Omniarch with the ambition to build a consultancy grounded in applied knowledge and real operational experience, rather than abstract frameworks.
Since then, Omniarch has worked with more than 100 e-commerce companies, supporting leadership teams in navigating digital complexity and building sustainable growth.
Pelle’s work is defined by a strong focus on practical decision-making, continuous learning, and advice that holds up in execution.
Active board member, chair, CMO and investor
Pelle also serves on the board of Root Digital Group, where he contributes with hands-on experience from business development and customer-centric digital strategy.
Through board work and operational roles across multiple organisations, Pelle has developed a grounded understanding of what drives long-term performance in digital commerce, beyond tools, platforms, and short-term initiatives.
Focused on fundamentals that hold up in practice
As a speaker, Pelle delivers clear, experience-based perspectives on digital commerce, with an emphasis on what actually drives performance over time.
His keynotes address core areas such as omnichannel execution, digital marketing, and the use of decision-supporting metrics including GM3 and CLV.
Drawing on work with scale-ups, established brands, and retail organisations, Pelle connects strategic intent with operational reality.
The format is structured and direct. Audiences leave with concrete insights that can be applied immediately in their own business context.