Our Mission
Our Role:
Digital Analyst.
Focus Areas:
Management and maintenance of the analytics stack, creation of member-level analyses, test design and impact evaluation, analytical work in projects related to digital marketing follow-up, and development of control tools for campaign pricing, among others.
Hemköp needed to better leverage their membership-based data for business development, campaign optimization, and compliance. They faced challenges in understanding customer behavior, especially related to store-specific patterns and segments. At the same time, there was a need to strengthen internal competence in web and app analytics to develop more data-driven workflows.
Omniarch has held an ongoing assignment with responsibility for digital and business-oriented analytics at Hemköp. Our role has gradually evolved from technical setup and web analytics to also include business analysis, compliance tools, and strategic advisory.
Our work included:
- Operation and maintenance of Hemköp’s digital analytics stack (GA4, GTM, BigQuery, etc.)
- Development of member-level analyses for segmentation, campaign follow-up, and store patterns
- Test design and impact evaluation in business development projects related to in-app payments
- Lead analytics work in projects focused on digital marketing follow-up and development of control tools for campaign pricing
- Communication of insights to both central decision-makers and local store managers
Initial goals:
Structure digital analytics and ensure measurability in the website and app, strengthen Hemköp’s ability to work with data at the member level, and support projects requiring data-driven decision material.
Results (Qualitative):
Complete Google Stack established and documented, segmentation analyses integrated into business development efforts, and increased organizational understanding of testing methodology and analysis results.
Key Aspects
Cross-functional Integration
Analytics has served as a link between marketing, CRM, e-commerce, and sales.
Competence Enhancement
Omniarch contributed sought-after expertise in digital analytics that was previously lacking internally.
Data-driven Testing Methodology
Clear testing setups to evaluate, for example, digital marketing.
Trust and Communication
A close and transparent collaboration with stakeholders built trust in the quality of the analysis.
Adaptability
Omniarch has been able to prioritize between operational needs and strategic initiatives.
“Omniarch has helped us understand our data in an entirely new way. Through their structured analyses and clear communication, we’ve been able to make more confident decisions in our business development projects. The collaboration has been marked by flexibility and dedication from day one.”
Marcus Nyman van der Kaay
Chef Affärsanalys
More cases
Mekster (UXI)
Apollo Travel
Ready to grow?
We're here to help!
We are passionate about understanding, addressing, and helping you with your digital challenges. Leverage our proven strategies to elevate your growth to new heights. Do you want to be part of our success journey? Schedule a meeting, and we'll tell you more!
