AI Shopping Assessment
Do you show up when customers ask AI what to buy?
We analyse how ChatGPT, Perplexity, Google AI Overviews, Gemini and Microsoft Copilot find, read and judge your store, and what decides whether they recommend you or a competitor. We also test whether an AI agent can get all the way to a purchase with you.
The result is a prioritised action plan in which every point is backed by evidence and reviewed by an analyst.
Ranking well is no longer enough
AI assistants do not list pages. They read, decide what they trust and cite a handful of sources. A store can rank first on Google and still be missing from the answer. The signals that get AI to cite you are not the ones that got you to rank, and those are the ones we analyse.
Do AI services cite the same sources?
No. When Profound ran 100,000 prompts through both ChatGPT and Perplexity, only 11 per cent of the cited domains appeared in both (Profound, 2025). The platforms do not agree on who is credible.
What makes AI mention a brand?
Mentions weigh more than links. In Ahrefs' study of 75,000 brands, the correlation with visibility in Google AI Overviews was roughly three times stronger for brand mentions across the web than for the number of backlinks, 0.66 against 0.22 (Ahrefs, 2025).
How prepared are Swedish online stores?
Poorly. When we reviewed 20 of Sweden's leading online stores in spring 2026, half of them blocked AI tools through outdated configurations. The rest let them in but lacked the structure needed to be interpreted and cited. Read the review of the 20 online stores (in Swedish).
Six areas, six questions
We analyse your store in six areas. Each area answers one question, is measured with the same method every time and is combined into an overall picture of your AI visibility.
Can AI reach you?
We check whether the AI services' crawlers are let in, whether your content can be read without JavaScript and how citable your writing is.
What is said about you beyond your own site?
We map where your brand is mentioned, reviewed and discussed in the places AI takes its answers from, such as review sites, Wikipedia and forums.
Are you credible?
We review whether your content shows experience and expertise, and whether it is clear who stands behind it.
Does the foundation hold?
We measure load times, rendering and technology the way a machine meets your site.
Do machines understand who you are?
We review the structured data for your company, products and reviews, and how clearly your brand is tied to the right company.
Are you ready for each platform?
We assess each AI platform separately, because they take their answers from different sources.
How an AI Shopping Assessment works
Our analysts do the work, from analysis to a prioritised action plan. You are involved at the start and when the results are turned into action.
We set the scope
We go through your site, your markets and the questions your customers ask AI before they buy.
We analyse and test
We analyse the store in the six areas, put your customers' questions to the AI assistants and test whether an AI agent can complete a purchase.
An analyst reviews every finding
Every finding is confirmed, backed by evidence and prioritised against your business: the assortment, the technology and the buying process.
We go through the results with you
You get the report and the action plan, and we go through what to do first and who needs to do it.
What you get
An analysis of how AI sees your store, a prioritised action plan and a walkthrough with the analyst. Every finding is reviewed and backed by evidence before it reaches you.
An overall picture of your AI visibility
You see where you stand in each of the six areas and what holds the whole back the most. A summary shows what already works, the biggest risks and what to do first.
The same method is used every time, so the next measurement shows what has actually improved.
A prioritised action plan
Every action has an assessed impact and effort, so you see what gives the most for the least work. What gives a large impact for little effort comes first.
Decisions that only you can make are highlighted separately.
Evidence for every finding
Every finding shows the page, the text or the value it is based on, and what to do about it. The material can go straight to developers and suppliers.
We also report the uncomfortable findings, such as a factual error on a published page or a sustainability claim without evidence. Those are the findings that cost the most.
Who is the AI Shopping Assessment for?
For established e-commerce businesses and brands that want to know whether AI assistants are helping or hurting them, and that have a team able to act on what we find.
Omniarch's AI Shopping Assessment showed us clearly how our site and brand appear and are interpreted when customers use AI to find and compare services. We got both small weaknesses and larger opportunities in black and white. Having both hypotheses and actual data on how we perform in AI-driven shopping is enormously valuable for improving how we are seen and, over time, driving more business.
Frequently asked questions
How is this different from an AI visibility tool?
A tool counts how often you are mentioned. We explain why, and relate every finding to your technology, your assortment and your buying process. Every action is reviewed by an analyst who knows e-commerce.
Is this SEO, GEO or AEO?
It builds on the search engine fundamentals, but measures what AI assistants actually look at. They read and cite, they do not rank. The work is sometimes called GEO (generative engine optimization), AEO or AI SEO.
Which AI platforms does it cover?
ChatGPT, Perplexity, Google AI Overviews, Gemini and Microsoft Copilot.
How much work is it for us?
Little. Our analysts do the analysis. You give us background on your business and take part in the walkthrough.
Why measure rather than just give advice?
Measuring lets you follow your progress. The same method next time shows what has actually improved.
What happens after the assessment?
You get an action plan that you can run yourselves or together with us. If you want to follow how AI answers about you over time, we measure again with the same method.
Do you know what AI says about you?
Leave your details and we will come back with a proposed scope and timeline.
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