Free Public Tool for POAS+ROAS calculations

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Row 6: Return Rate
Subtraction from AOV

If AOV is 1000 and Tax is 25% and Return Rate is 30%, the AOV is first lowered with 25%, resulting in AOV 750. The next subtraction is the Return Rate, in this case 30% resulting in 750-30% (225)=525.

Note: The returned products carry value in themselves, which play an important role in return rate profitability calculations, but are intentionally left out in this template.

Row 10: Fulfillment Cost
Note: Include transactional fees to strengthen your calculation.

Row 26: CRM costs
Note: The template can be used to give you an idea of a single transaction. If you want to use it for recurring transactions row 26 is for the CRM costs (reactivation etc).

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