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Press releases, customer news and knowledge sharing.

The collaboration with Apollo Travel is a testament to the growing interest in Omniarch and the agency’s services ranging from providing interim resources to conducting assessments.
&#8220;Omniarch, along with sister companies within the Root Digital Group, continues to strengthen its position in the consultancy landscape, and in Apollo Travel, we have a case that was very suitable for our Digital Assessment, an analysis that brings clarity on where there is potential to strengthen customer relationships and increase sales,&#8221; says Pelle Pettersson, co-founder and CEO of Omniarch AB, as well as vice president of Root Digital Group. 
The assignment entrusted to Omniarch commenced in Q4, 2023, with Hans Edlund taking on the role of interim Head of E-commerce at Apollo Travel. Concurrently, a Digital Assessment was conducted to shed light on Apollo Travel&#8217;s business from a customer perspective.

Apollo Travel Strengthens their Digital Position with Omniarch

CRM &#8211; We supported J.Lindeberg with an interim CRM Manager in migrating Voyado connections from Salesforce to Shopify, where, in addition to monitoring the technical implementation, we also worked on strategic initiatives to increase the customer database, improve segmentation, and optimize marketing automation. 
Marketplace &#8211; We aided J.Lindeberg&#8217;s in their efforts to collaborate more extensively with Zalando than before to reach a customer base beyond their own e-commerce and online and in-store retailers. 
Profitability analysis &#8211; Thanks to data cross-referencing via DEMA.ai combined with our know-how in profitable digital growth, we were able to recommend J.Lindeberg data-based actions, tailored to each market and segment. 
&#8220;Omniarch has been a reliable partner during an intense period where we switched platforms and built an internal e-commerce team. I appreciate the flexibility with immediate access to experienced consultants and the availability of strategic advice, just a phone call away.&#8221; Andreas Koschnike, Head of E-commerce, J.Lindeberg

J.Lindeberg chose Omniarch with a focus on CRM, Marketplace, and profitability analysis

Däckpartner chooses Omniarch to maximize business opportunities and strengthen their digital presence During the mid of 2023, Omniarch conducted a comprehensive Digital Assessment which will help Däckpartner meet customer expectations related to a seamless purchasing and delivery experience. 
&#8220;By conducting a comprehensive Digital Assessment, we gain an external perspective while also providing our organization with knowledge about which changes and improvements are expected to have the best effect. We chose Omniarch because their expertise includes many other aspects besides e-commerce optimization. We are also looking into how we can create an organization that best supports member companies and their interactions with tire-buying customers,&#8221; says Jon Persson, Marketing Manager at Däckpartner Sverige AB.

Däckpartner x Omniarch Digital Assessment

Däckpartner Chooses Omniarch for Online Customer Journey Optimization

Best of Brands x Omniarch Omniarch quickly assembled a team with the right expertise to meet the various needs of the project.
<blockquote>We immediately took on overall commercial responsibility and identified the goals for Best of Brands, Yaytrade, and Johnells, and delegated responsibilities within the team. Thanks to close contacts with the management team at Best of Brands, we were able to remain agile and meet the set deadline for launch.</blockquote>
&#8211; Veronika Tynnerman, Project Lead.

Omniarch facilitated rapid digital transformation for Best of Brands and Johnells

“We operate in a competitive industry, and it is important for us to package our offering correctly, especially considering that bathroom furnishings are both infrequent purchases and involve long purchasing cycles. This requires us to remain strategically sharp and ensure that we have the competence to execute the work operationally. We have previously seen the flexibility that comes with bringing in expertise from Omniarch and are happy to work together again”. 
&#8211; Roderick Skinner, responsible for StudioNord.

StudioNord engages Omniarch for strategic and operational e-commerce development

The fact that MQ, with its own brand STOCKH LM, is nominated in the Zalando Marketing Services (ZMS) Partner Awards 2023 is a strong testament to what can be achieved when a brand team collaborates with dedicated expertise like Omniarch Marketplace &#038; Expansion. 
When we announced in the fall of &#8217;22 that MQ was investing in marketplaces, MQ&#8217;s CEO, Ingvar Larsson, had this to say about the company&#8217;s view of Zalando as a significant addition to its long-established business in physical stores and through its own e-commerce: 
&#8220;Our initial tentative steps with Zalando were taken with an opportunistic mindset; we wanted to understand the potential impact of marketplaces on our sales. Today, we have strong confidence in our own brands&#8217; ability to find customers beyond the borders of the Nordics. Zalando has served as a gateway to deeper customer insights for us and, of course, increased sales. Together with Omniarch, who has already assisted us significantly in e-commerce, we are launching a plan this fall that will expand our business to many more fashion-conscious Europeans.&#8221; 
Omniarch&#8217;s Marketplace &#038; Expansion team, represented by Emelie Lunde and Alenka Fey, will be present in Berlin when the winners of The ZMS Awards 2023 are announced: 
&#8220;The nomination for The ZMS Partner Awards 2023 is evidence that we made the right decision on a solid foundation from the start, where together with MQ&#8217;s team, we can pat ourselves on the back as we look beyond our multi-year plan for educational efforts and decision support, and proceed to further grow MQ&#8217;s sales on Zalando,&#8221; says Emelie Lunde, Business Lead Marketplace &#038; Expansion.

Omniarch to Berlin with MQ for ZMS Partner Awards 2023

Electric vehicle company Carla is excited about being part of the Omniarch Growth Program 2023. Omniarch and Beet, successful agencies specializing in e-commerce growth and digital marketing, are collaborating as part of the Growth Program initiative, launched in the spring of 2023. 
Within the initiative, a company receives expert support worth at least one million SEK. The choice fell on Carla, a company with 100 employees, aiming to build Europe&#8217;s best customer experience for buying and selling electric cars online. 
The first phase of the Growth Program involves a <a href="https://omniarch.se/en/omniarch-digital-assessment">Digital Assessment</a>. In practice, this means conducting a thorough review of the website, offerings, and customer activation. Omniarch is responsible for the Digital Assessment, while Beet delves into the mechanics of the paid channels.

Omniarch Growth Program 2023 kicks off with Carla

The assignment included providing support for Hemköp&#8217;s development team; providing expertise, best practices, and know-how in user experience (UX), taking product ownership of the new app, and implementing agile processes. 
The project focused on transforming the Hemköp mobile app into an experience that better aligned with customers&#8217; expectations of using an app, rather than duplicating the experience on the regular site.
The goal was to improve the user experience through a new interface and thus promote smoother online purchases, which was achieved by focusing on simplified navigation and clearer paths to information. All based on input from real customers and data.

Omniarch and Hemköp in a project aiming at improved user experience in the mobile app

For major players like Cellbes of Sweden, starting to sell on Zalando presents complex challenges. Existing flows must be adapted or recreated. Additionally, the marketplace resources need to acquire the necessary knowledge, and rules and recommendations must be followed. 
Thanks to Omniarch&#8217;s structured planning, Cellbes of Sweden successfully adapted their organization and flows to the conditions required for the launch on Zalando: 
&#8220;Our collaboration with Omniarch has been crucial for us to quickly achieve success on Zalando. Omniarch&#8217;s team has created efficiency in our processes and facilitated navigation in the rather complex reality that Zalando means. Thanks to Omniarch, Cellbes has achieved concrete results that have strengthened our offering across Europe,&#8221; says Viktor Brorsson, Sales &#038; Marketing Controller, Cellbes. 
Cellbes of Sweden&#8217;s journey on Zalando has been a mix of successes and challenges. By prioritizing the importance of Zalando&#8217;s customer experience model (CXM) and adapting marketing strategies, Cellbes of Sweden has succeeded in achieving high visibility on Zalando, with the positive effect of increasing sales month by month.

Omniarch assists Cellbes of Sweden in growing on Zalando

&#8220;We are incredibly happy, excited, and proud that Omniarch chose to accept us into their growth program, so that with their expertise, we can truly sharpen our offering even further and build a world-class e-commerce platform,&#8221; says Marika Baltscheffsky, Marketing Manager at Carla. 
Omniarch&#8217;s work begins on August 21st with a <a href="https://omniarch.se/en/omniarch-digital-assessment">Digital Assessment</a> that thoroughly analyzes the website, customer activation and organization based on a well-proven framework. The work results in a report that is then prioritized, allowing for informed decisions on the next steps. The goal is, of course, to create the best possible conditions for Carla to grow and improve their key performance indicators. 
&#8220;It&#8217;s great that Carla applied, and we now have the opportunity to support Carla through the Omniarch Program in developing their customer journey. We are convinced that we can provide valuable assistance, and it will be exciting to provide our followers and stakeholders with insights along the way during the program,&#8221; says Jojje Borssén, Senior Consultant at Omniarch and responsible for the Omniarch Growth Program. 
<hr/>
Carla aims to build Europe&#8217;s best customer experience for <a href="https://www.carla.se" rel="noopener" target="_blank">buying and selling electric cars online</a>. The company was founded in 2021 and currently has around 100 employees and a turnover of approximately 600 million SEK. 
Omniarch &#8211; the future&#8217;s digital growth agency &#8211; is the bridge between strategy and operations. We work with optimization throughout the customer journey, from traffic acquisition to CRM. In the spring of 2023, Omniarch launched the Omniarch Growth Program, a unique opportunity for e-commerce companies where a Swedish company receives consultancy support worth at least 1 million SEK.

Carla is accepted into the Omniarch Growth Program 2023

&#8220;In Omniarch&#8217;s interim solution, we have gained both knowledge and new perspectives on how to optimize our e-commerce business, the channel through which we offer our products. By engaging Omniarch, we have been able to obtain the flexibility along with the high level of expertise required to establish a new and unique concept, where our connection to the ESS Group and its destinations runs as a red thread through our product mix,&#8221; says Annika Hildingsson Gill, CEO of Home of ESS. 
Home of ESS is a unique go-to digital store where the assortment is a direct reflection of what guests at any of the ESS Group&#8217;s hotels can experience at destinations such as Jacy&#8217;s Hotel &#038; Resort, Steam Hotel, Ellery Beach House, and more. 
Erik Jonsson, senior e-commerce consultant at Omniarch and interim e-commerce manager at Home of ESS, describes the assignment: 
&#8220;The focus during the fall and winter of 2022/2023 has been on growing our own e-commerce and turning over every stone to find ways to increase sales and improve margins. When we look at the year-to-year data, we see a very good result for sales, which has more than doubled, achieving this in a market characterized by decreasing sales is quite an achievement. Home of ESS is simply withstanding the trend, and that is, of course, very gratifying!&#8221; 
Home of ESS, during their growth journey, has chosen to utilize Omniarch&#8217;s interim offering, where a handpicked e-commerce consultant works closely with employees in the organization, defines and concretizes initiatives, and meets the needs of the business wherever they arise.

Annika Hildingsson Gill, vd på Home of ESS

Annika Hildingsson Gill, CEO Home of ESS.

Omniarch supports Home of ESS with interim e-commerce manager

Omniarch, a longstanding partner of STIGA Sports has, in the latter half of 2022, acted as project manager for the platform transition within an interim role. In 2023 we are taking the collaboration even further by fully managing STIGA Sports&#8217; e-commerce department: 
&#8220;First and foremost, it&#8217;s great to have STIGA Sports&#8217; continued trust in 2023, where we now manage their entire e-commerce operations. We have collaborated in various capacities to achieve their ambitions to expand and sell in more markets. Leaving Magento 2 behind, we are already seeing an incredible conversion increase of nearly 100%. Currently, sales are tracking over 100% up vs last year. Also behind this achievement is the global growth made possible now with Ventanas 95 and Centra,&#8221; says Benjamin Östgårdh, interim Head of E-commerce. 
STIGA Sports launched their new Swedish, German, French, and European sites just in time for Black Friday. Shortly before new year, they launched in the UK, and at the same time, a brand-new showroom for STIGA Sports&#8217; B2B customers was opened. Andreas Zandrén, CEO of STIGA, comments: 
&#8220;In Omniarch, we have flexibility and extensive expertise in identifying areas worth investing in to create the best conditions for growing our digital business. We have been live in Germany and France for a few months now and are launching in the UK thanks to the scalability of Centra&#8217;s platform. We are also excited to finally introduce a new dedicated B2B site that will strengthen our collaboration with our important resellers.&#8221;

Omniarch manages the entire e-commerce department at STIGA Sports

Omniarch&#8217;s work related to the rollout of Oscar Jacobson&#8217;s men&#8217;s fashion on Zalando began with a mandate to create a roadmap, and execute the necessary work to go live on Zalando. 
&#8220;Omniarch and Oscar Jacobson have been working together for over a year to identify, prioritize, and drive several initiatives for digital growth, including advancing the Zalando project. We chose Omniarch because their consultants have relevant high-level expertise in all aspects of the digital business, and through a flexible consulting model, they can adapt to our changing needs,&#8221; says Richard Woodbridge, CEO and Group CEO of Oscar Jacobson. 
To ensure correct product information to Zalando, the integrator Ondrop was used, a support system that processes orders from Zalando in reverse before they reach Oscar Jacobson&#8217;s order and delivery system. 
&#8220;Zalando offers significant opportunities for brands like Oscar Jacobson to grow their digital business. Omniarch has been collaborating with Oscar Jacobson for a long time, getting to know the assortment, which has facilitated the work of securing data via Ondrop and optimizing the setup to meet multiple KPIs. After thorough groundwork throughout the winter of 2022/2023, we are now eagerly looking forward to following Oscar Jacobson&#8217;s growth journey with full control of assortment and pricing on external marketplaces,&#8221; says Daniel Aronowitsch, CBDO at Omniarch.

Omniarch assists Oscar Jacobson in rollout on Zalando

TOBE Outerwear has chosen Omniarch to help them achieve digital growth. Over the past six months, Omniarch has had the privilege of supporting TOBE in their digital development, and in 2023, the scope of work to strengthen TOBE&#8217;s digital sales will increase.
TOBE Outerwear has for 20 years been on a journey to set their high standards and unique products on the sportswear map.The company is based in Jämtland, manufacturing, marketing, and distributing technical sportswear primarily in Europe and North America, with half of the organization located in Denver, Colorado. 
The Omniarch x TOBE partnership is an ongoing collaboration that, in 2023, will evolve to ensure the successful facilitation of TOBE&#8217;s new e-commerce platform Centra for B2B and B2C. With several integrations in place (including SAP and Klaviyo), the e-commerce optimization will continue, aiming for long-term sustainable and profitable growth. 
TOBE Outerwear is Jämtland all the way down to the snowshoes. The Swedish headquarters and warehouse are located in the middle of nowhere, about an hour&#8217;s drive northeast of Östersund: Turn right five kilometers before Hammerdal and follow the signs towards Solberg. After the sign &#8220;End of public road,&#8221; it&#8217;s the big red barn on the right-hand side.

TOBE Outerwear chooses Omniarch to expand their digital business

The ski and mountain tourism company SkiStar aims to be the leading holiday provider for Scandinavia year-round. During winter, the focus is on skiing and related products. SkiStar also offers activities in the stunning mountain environment for those who wish to be active in nature during the summer. Through skistar.com, customers can easily navigate and book accommodation, SkiPasses, purchase products, and book services needed for a complete mountain holiday. 
In parallel with the work on skistarshop.com, the strategy for Skistar’s own brand EQPE was refined as well. Here Omniarch could conclude that in order to achieve the set targets for growth, EQPE needed a clearer positioning on the market to stand out, as well as a platform for digital sales, with modern technology allowing for efficiency and personalization.

Perfect skiing weather in Åre, January 2023.

Omniarch’s Digital Assessment guides SkiStar in their ambition to accelerate within digital sales channels

This Omniarch Effect was made possible through a combination of strategic decisions as well as the launch of internal development projects. These projects were initiated based on Omniarch&#8217;s digital assessment (DA), where the customer journey and activation was reviewed and assessed.
In addition to the substantial growth of approximately 100% during Q2 2022 (compared to Q2, 2021), Holdit.com has also increased the proportion of recycled materials in its products, launched new product categories, and initiated an expansion into Germany. 
&#8220;It has been an intense spring in many ways, and the setup we have with Omniarch has proven to be extremely valuable. We have executed many projects and are now stronger than ever before, with an organization that matches our ambitions,&#8221; says Pontus Lindh, CEO of Holdit AB. 
<a href="https://omniarch.se/en/omniarch-digital-assessment">Omniarch&#8217;s Digital Assessment</a> is a powerful and value-creating tool for e-commerce businesses and brands needing to address all aspects of the digital business. 
A DA is concrete to the extent that the client (Holdit in this case) can choose to implement the improvements independently. Omniarch was in this case chosen as a strategic partner to ensure quality in implementation and the extensive change work that has taken place. 
&#8220;With our DA as a starting point and through a dedicated, commercially focused business development forum based on the &#8216;SEE THINK DO CARE&#8217; model, we have been able to ensure alignment of priorities and progress on both strategic and tactical initiatives. It is incredibly inspiring to be involved and to support Holdit on their growth journey and see the results of the projects we complete. We look forward to continued good cooperation,&#8221; says Hans Edlund, partner at Omniarch, in a statement.

Holdit continues to gain market share with strategic support from Omniarch

&#8220;We are highly aware that future customers demand our presence wherever they choose to shop. We have previously laid the groundwork for continued expansion, for instance by expanding our warehouse with Autostore, which becomes particularly important as we now expand into new channels and markets.&#8221; Charlotte Nordén, CEO Cellbes AB. 
Marketplaces &#038; Expansion, the new business branch at Omniarch, is led by Emelie Wallin, working together with Cellbes&#8217; team to ensure processes and operations necessary to achieve the goals with Zalando. 
&#8220;Cellbes is a company with a broad presence in Europe, now expanding to more markets through Zalando as a marketplace, where Omniarch contributes with best practices and way-of-working, thus further strengthening the organization&#8217;s expertise.&#8221; Emelie Wallin, Senior Marketplace &#038; Expansion Manager, Omniarch AB. 
The expansion that Cellbes is undertaking in the summer of 2022 focuses on Zalando and cellbes.de, two crucial pieces that significantly increase the reach in a large market at the heart of Europe. 
&#8220;Like many other e-commerce players, we are influenced by the current global situation, but we also see that the need for comfortable, functional, and sustainable garments continues to be true for wardrobes across Europe. We have a strong offering with our size range, offering sizes 34-64 throughout the Cellbes collection, and we see that we have a unique position in many markets. Alongside the investments already made in logistics, we ensure continued growth with our internal strategies and processes.&#8221; 
&#8211; Charlotte Nordén, CEO Cellbes AB.

Zalando: Next Step in Cellbes’ Expansion

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Newest news
from Omniarch.

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Omniarch facilitated rapid digital transformation for Best of Brands and Johnells

StudioNord engages Omniarch for strategic and operational e-commerce development

Omniarch to Berlin with MQ for ZMS Partner Awards 2023

Omniarch Growth Program 2023 kicks off with Carla

Omniarch and Hemköp in a project aiming at improved user experience in the mobile app

Omniarch assists Cellbes of Sweden in growing on Zalando

Carla is accepted into the Omniarch Growth Program 2023

Omniarch supports Home of ESS with interim e-commerce manager

Omniarch manages the entire e-commerce department at STIGA Sports

Omniarch assists Oscar Jacobson in rollout on Zalando

TOBE Outerwear chooses Omniarch to expand their digital business

Omniarch’s Digital Assessment guides SkiStar in their ambition to accelerate within digital sales channels

Holdit continues to gain market share with strategic support from Omniarch

Zalando: Next Step in Cellbes’ Expansion

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Newest news from Omniarch.

Apollo Travel Strengthens their Digital Position with Omniarch

J.Lindeberg chose Omniarch with a focus on CRM, Marketplace, and profitability analysis

Däckpartner Chooses Omniarch for Online Customer Journey Optimization

Omniarch facilitated rapid digital transformation for Best of Brands and Johnells

StudioNord engages Omniarch for strategic and operational e-commerce development

Omniarch to Berlin with MQ for ZMS Partner Awards 2023

Omniarch Growth Program 2023 kicks off with Carla

Omniarch and Hemköp in a project aiming at improved user experience in the mobile app

Omniarch assists Cellbes of Sweden in growing on Zalando

Carla is accepted into the Omniarch Growth Program 2023

Omniarch supports Home of ESS with interim e-commerce manager

Omniarch manages the entire e-commerce department at STIGA Sports

Omniarch assists Oscar Jacobson in rollout on Zalando

TOBE Outerwear chooses Omniarch to expand their digital business

Omniarch’s Digital Assessment guides SkiStar in their ambition to accelerate within digital sales channels

Holdit continues to gain market share with strategic support from Omniarch

Zalando: Next Step in Cellbes’ Expansion

Ready to grow? We're here to help!

Newest news
from Omniarch.

Ready to grow?
We're here to help!