Analytics, UX and conversion

Assignments that start from behavioural data: the customer journey measured, the friction found and the buying experience rebuilt on that evidence.

7 cases

Mekster (UXI)
Role
User Behaviour & Experience Lead.
Focus
Implementation of FullStory, analysis of the customer journey and identification of issues, team training and ongoing support, visualization and accessibility of insights.
Analytics, UX and conversion
Hemköp (Analytics)
Role
Digital Analyst.
Focus
Management and maintenance of the analytics stack, creation of member-level analyses, test design and impact evaluation, analytical work in projects related to digital marketing follow-up, and development of control tools for campaign pricing, among others.
Analytics, UX and conversion
Newbody Family
Role
User Behavior and Experience Lead, Analyst, Strategic Advisor.
Focus
Mobile optimization and user experience (UX), tracking and measurement, data integration and analysis, lead generation and campaign optimization, organizational development and data-driven culture, project management and requirements specification.
Analytics, UX and conversion
Hemköp
Role
Agile Product Owner, User Experience Designer, Web/E-commerce Analyst, Web Editor.
Focus
The project aimed to transform Hemköp’s mobile app experience into an experience that better aligned with customer expectations, providing an app experience distinct from the regular website. This involved migrating web views to ReactNative. The goal was to enhance user experience through a new interface, promoting more efficient online shopping. This was achieved through simplified navigation and clearer paths to information based on customer feedback.
Analytics, UX and conversion
Office Depot
Role
E-commerce strategist, CRO specialist.
Focus
E-commerce strategy, conversion optimization, and digital marketing.
Analytics, UX and conversion
Understatement Underwear
Role
E-commerce strategist, CRO specialist.
Focus
Examination of digital customer journey.
Analytics, UX and conversion
Newport
Role
Advisors, analysts, project managers, and quality assurance.
Focus
E-commerce, reporting, analysis, UX, digital marketing, traffic optimization, internationalization.
Analytics, UX and conversion

Ready to grow? We're here to help!

We are passionate about understanding, addressing, and helping you with your digital challenges. Leverage our proven strategies to elevate your growth to new heights. Do you want to be part of our success journey? Schedule a meeting, and we'll tell you more!

letstalk@omniarch.se

Tala med Omniarch - tillväxtbyrå för E-handel

Mekster (UXI)

Hemköp (Analytics)

Newbody Family

Hemköp

Office Depot

Understatement Underwear

Newport

Ready to grow? We're here to help!